Blu Ray Film Review of GI Joe The Rise Of Cobra. A military unit known as GI Joe do battle with a Scottish arms dealer who is developing nano technology weapons and in the background is an evil organization known as Cobra. I felt the second half of this film just fell apart and the director admits his love of Thunderball inspired the underwater ending. The problem with Thunderball was that the underwater scenes just dragged on and on and they ended up almost sending me to sleep and this was exactly my feelings about those scenes in this film.